New Cars Sales

New car smell is the common term for the odor that comes from the combination of materials found in new automobiles. It is generally regarded as a pleasant and desirable smell, possibly because of its positive association with the feeling of owning a new vehicle.

New-car sprays are available that purportedly reproduce the smell of a new car in older vehicles using an aerosol spray. However, many consumers find that such sprays do not smell authentic, perhaps because of the complexity of the scent being reproduced.[citation needed]

The probable origin of this fragrance concept was before the use of plastics and related chemicals, being simply a leather scent (based around castoreum and birch tar oil) to mimic the smell of expensive leather upholstery.

With the advent of cheaper vinyl upholstery, there was an interest in perfuming this with leather notes to regain the luxury experience. Nowadays few people see leather notes as characteristic of a new car, so the new car fragrance concept has become confused.